Oldham-based branded merchandise specialist Hunter Price International has announced a new collaboration with Paramount Consumer Products and leading mental health brand, Calm.
The collaboration will see Hunter Price team up with top-rated preschool brand PAW Patrol, and Calm, the number one app for sleep, relaxation and meditation, the latter two of whom have partnered to create an exclusive collection of Sleep Stories and meditations to aid a relaxing bedtime routine.
To fully complement the partnership and new bespoke content, which is available now on Calm, Hunter Price has been appointed to design, develop and deliver an impactful range of homeware, accessories and weighted plush.
PAW Patrol’s much-loved pups are featured throughout the range, from bedding, blankets and fleeces, to cushions, plush and mindfulness activities, including colouring and activity books, to encourage a calming and delightful evening wind down and restful night’s sleep.
The debut collection has just been unveiled publicly for the first time at the London Toy Fair, and its first retail range will arrive in retailers nationwide this summer.
Hunter Price commercial director Allana Holmes said: “This is a partnership with real purpose and it feels great to be able to bring this global collaboration to life through meaningful consumer products.
“We really believe this range will connect with its target audience through the empowering content created on Calm for PAW Patrol. Mindfulness, mental health and sensory awareness is so much more than a trend, it’s a movement and we’re proud to be playing our part.”
Rebecca Jenkins, VP, consumer products, UK, Ireland, ANZ and Israel, Paramount, added: “After working with Hunter Price for a number of years, we were fully confident that the team would be the perfect partner for the PAW Patrol and Calm collaboration.
“We’re on a journey with this special partnership, which now includes Hunter Price International. Together, we’re providing young children the valuable tools to navigate their worries and empower them to embrace daily adventures with joy and ease.”
PAW Patrol is produced by Spin Master Entertainment and airs on Nickelodeon. Hunter Price creates bespoke own brand and licensed products collections and acts as licensee and distribution partner for new, up and coming and established global brands including Warner Bros, Barbie, Peppa Pig, Paw Patrol, Crayola, Cocomelon, Billie Faiers and the Style Sisters.
