Elite Dynamics has secured £5m to develop its specialist software for the holiday park and marina industry.
The cash comes from BGF, and it will be invested in the North West firm’s proprietary software, plus its sales and marketing operations.
“In the last eight years, we have built a highly successful, and profitable business through a balanced blend of strong industry experience and technical know-how,” explained Jamaine Campbell, CEO and co-founder of Elite Dynamics.
“Our aim is to become the dominant provider of technology solutions to holiday and residential parks, manufacturers and marinas, expanding our reach both domestically and overseas. In order to achieve our growth ambitions, we needed an investment partner that recognised the potential of our business, as well as that of the sector, and was willing to take a long-term approach in helping us to seize the opportunities that lie ahead. In BGF we have found that investment partner.”
The company he founded, alongside Nicola Campbell and Jack Vernon, aims to improve business functions from maintenance, memberships and marketing, to reservations, sales and finance. It’s currently used in more than 350 parks around the world.
“Elite Dynamics has established itself as an innovative and respected player in the parks and marina industry – created to disrupt a market saturated by archaic technology and systems,” said Harry Jones, who led the deal for BGF North West, alongside Courtney Walker.
“By combining the team’s intimate knowledge of how the market works, with technical expertise, Elite Dynamics is helping park operators to simplify processes, while helping to boost their bottom line. It’s an extremely attractive proposition.”
As part of the investment, Martin Moran has been appointed to the board as non-executive chair through BGF’s Talent Network. Moran was a founder of Salesforce.com in EMEA and has more than 20 years’ experience in SaaS and cloud computing. He is also Chair of durhamlane.
“BGF has considerable experience in the holiday parks sector through our investment in Coppergreen Leisure Resorts, which we successfully exited in 2021, as well as supporting dynamic and fast-growth technology companies looking to transform markets through business improvement processes,” he said.
“As such, we’re delighted to be joining the team, as they embark on the next stage of their growth journey.”
Elite Dynamics aims to triple in size and double its headcount by 2026.
