B2B technology marketing specialist, Fox Agency, has grown its digital marketing team with two senior hires to spearhead the development of its performance and organic teams.
The appointments will “enhance the agency’s digital offering, evolving its services to deliver bespoke performance and organic consultancy to clients across the agency.”
With increasing pressure on marketing budgets to achieve more with less, global businesses need more than just execution from their agency partners. By bringing in experts to provide specialist consultancy, Fox Agency will be able to deliver a tailored offering that directly connects to organisational goals. The additional senior resource will also enable the agency to further nurture and grow its digital talent.
Micarla Joseph joins as head of performance marketing and Josh Boot as head of organic performance. Both hires bring a wealth of industry experience to these new roles. Prior to joining Fox Agency, Joseph worked for over 10 years within M&C Saatchi’s performance division working with the likes of Amazon and Facebook as a senior director, while Josh Boot spent four years at Manchester’s Havas Lynx leading its SEO offering for clients spanning healthcare and pharmaceuticals.
Joseph said: “Collaborating closely with Michael and the entire team, I am confident that together we will scale new heights and establish Fox Agency as a powerhouse in the performance marketing industry.”
Boot added: “Establishing the organic offering at Fox Agency is a venture I’m excited to get stuck into. By driving campaign growth across all organic channels, we’ll be able to clearly demonstrate the power of our integrated campaigns using data, audience intelligence, strategic leadership and compelling content.”
Michael Dean, head of digital, said: “Client demands for digital services are growing at a rapid pace. Our digital team has always been full-service, however, with the addition of two experienced senior leaders, we’ll be able to take our offering to the next level. Micarla and Josh’s combined experience will deliver significant value for our clients looking to create opportunity across performance and organic channels.”
