Manchester’s Vega has extended its relationship with BHID Group, working alongside London Door Company for their maiden TV campaign.
Manchester-HQd bespoke, luxury furniture and home interior specialists BHID Group, comprising of furniture and staircase specialists Neville Johnson, Tom Howley Kitchens and London Door Company, appointed Vega for its SEO account in March 2023, and has now extended the activity to AV across the group brand portfolio.
In June 2023, Vega partnered with Channel 4 to bring both Neville Johnson Furniture and Stairs back to TV with campaigns across C4 main, owned and partners to access quality contextual home programming such as Grand Designs.
Following the results delivered from the Neville Johnson test campaigns, Vega has now collaborated with London Door Company to bring the brand to TV for the first time. Accessing Channel 4 London and South macro, LDC went live alongside Neville Johnson Stairs and Furniture on Boxing Day and across January.
Vega’s managing partner Rebecca O’Malley said: “We’re delighted to continue our fantastic partnership with BHID further into broadcast channels. The London Door Company market and audience brings unique challenges, different to the other traditional BHID brands we had worked on prior. We worked closely with the client team and our media partners and identified targeted AV as an opportunity for LDC to further build their brand presence and reduce some of the traditional reliance on the likes of SEO to drive leads.
“Our co-production process allowed us to engage with Channel 4 to deliver a bespoke campaign which has already started to deliver some brilliant results, and we’re excited to build on this throughout 2024.”
