Soreen has appointed TBWA\MCR as their creative agency following a three-way competitive pitch.
The agency has been brought in to develop a 2024 brand campaign and wider BAU campaigns to drive saliency of the brand.
Soreen is the creator of the iconic original malt loaf and is an 85 year old beloved British brand.
Fergus McCallum, TBWA\MCR CEO, said: “Soreen is an iconic brand and we’re thrilled to be working with them. Throughout the pitch process we aligned with Soreen on our shared passion for creativity and we’re excited to start work on a disruptive campaign that delivers for them.”
Liz Jacobs, marketing director of Soreen added: “TBWA\MCR impressed us with a solid strategy and two fame-driving creative ideas. We built up a great rapport and we’re looking forward to creating an effective campaign with them.”
The brand campaign will run across TV, BVOD and online channels and is due to launch in Summer 2024.
