Leeds performance agency connective3 has announced the launch of a new partner business specialising in video and photography, Refract Productions.
Refract, led by Richard Wilson, was founded following a hugely successful year of video and photography client wins, with the last 12 months seeing the team appointed by brands such as IWC, Q Hotels and Global Knives.
Across the last year the team has travelled globally to provide location-led creative for brands in destinations including Mexico, Norway, Italy and Germany. It is as a direct result of this consistent growth that the decision was made to establish Refract Productions as a standalone entity.
connective3 CEO Tim Grice had the following to say on the launch: “A key part of our strategy has always been to invest in talent. The work delivered by Richard and the team over the last 18 months has been exceptional and has carved out a creative production arm to the business. Refract gives us a unique opportunity to broaden our service offering and industry experience, as well as linking those creative capabilities with our channel teams, amplifying performance and growth. I’m extremely excited about this venture and how it can help drive performance as well as our international expansion.”
Richard Wilson, Director Refract Productions CEO adds: “Coming into my 4th year at connective3, building out the video and photography offering, I’m really excited to launch Refract Productions as connective3’s first partner business. The support from the management team at connective3 has been nothing short of incredible. Refract Productions is the natural service progression to an already impressive service offering from c3. Combining Refract’s stand out visuals and connective3’s market leading digital performance ensures no matter the challenge, we can take on any project.”
Headquartered in Leeds, Refract Productions is led by Richard Wilson who works alongside a team of talented photographers, videographers, and editors.
