Betfred has signed a new deal with The Jockey Club, which will include naming rights for the two day Derby Festival at Epsom.
The Warrington bookmaker took over the sponsorship from Cazoo last year, but this new “enhanced” contract will mean renaming the fixture as The Betfred Derby Festival. It has also extended the partnership for an additional 12 months – to at least 2026.
“Our relationship with Betfred spans many years and many major races, and we are delighted to be strengthening our partnership at Epsom Downs still further following a brilliant first running of The Betfred Derby in 2023,” stated Amy Starkey, Managing Director at Jockey Club Racecourses.
“Betfred’s support of British racing over many years is clear for all to see and we can’t wait to get cracking with Fred and his team as we look to promote the greatest Flat race in the world in 2024 and beyond.”
The Derby is one of the most prestigious fixtures on the horse racing calendar.
“Following on from a memorable two days at Epsom last year we are delighted to further develop our support of the Betfred Derby Festival and we very much look forward to working with Amy and her team to keep the fixture at the forefront of world racing,” said Betfred Boss Fred Done.
While there have been calls by the Culture, Media and Sport Committee to reduce gambling sponsorship within football, it stated that this shouldn’t include horse racing and greyhound racing, because of their “close and long-standing relationships with betting.”
