Travel search engine, KAYAK, has launched the latest iteration of its Go See For Yourself campaign this week.
Created by McCann Manchester, it urges people to “embrace spontaneity and shatter the confines of Holidazing by hitting the book button (Booksy).”
“Booksy is back just in time for the depths of winter, interrupting people as they sit mid- ‘Holidaze’,” said Dan Noller, Executive Creative Director at McCann Manchester,.
“He’s that inner voice we all have that tells us to stop thinking about it and just book. We’re super proud of these spots, and it shows what can happen with a brave client.”
The 20 and 30 second ads will run on YouTube until the end of April.
“The holiday season is a time filled with togetherness,” added Per Christiansen, Senior Vice President of Marketing at KAYAK.
“With this campaign, we want to inspire individuals to break away from the ordinary and embrace unexpected travel experiences with the helping hand of Booksy.”
