Vredestein, part of Apollo Tyres, has recruited Holdens to run a large experiential campaign in the city.
The Manchester agency won a competitive pitch to work on the activation, which will take place next year.
“It’s an absolute privilege to be working with a huge, global brand on this exciting experiential brief,” said Olly Holden, Production Director at Holdens.
“We’re already underway with creative ideas for the event and we can’t wait to bring it to Manchester next year.”
The marketing will be used to launch the brand’s new ultra high-performance summer tyre and will be part of a “wider aggressive growth strategy” for the brand across Europe.
