One of the UK’s leading voucher code sites, MyVoucherCodes has chosen Leeds-based It Works Media to deliver its 2024 digital PR strategy.
Steve Pritchard, Director at It Works Media, said: “Everyone is looking for ways to save money right now, and we are all really excited to work with the fantastic team at MyVoucherCodes to grow their customer base and help more consumers become savvy shoppers.
“With a huge selection of product categories and brands to work on, this is a dream opportunity to develop fun and engaging digital PR campaigns that will hopefully help to educate the consumer on the many ways they can save money.”
Over the last 11 years, It Works Media has built considerable experience in developing content which not only gains coverage across some of the best UK publications but also helps to educate and inspire the customer.
Zoey Chant, audience director at MyVoucherCodes, added: “The strategy outlined by the team at IWM delivers a results-driven approach, focused on educating new customers on the fantastic savings available, and we are excited to see how the campaigns develop over the next 12 months.”
The new client win comes on the back of significant growth over the last two years for the digital agency. Having secured multiple new client wins including Go.Compare, F.Hinds and Honeypot, the team has grown to seven experienced content and outreach professionals.
