From Growth to Gold: Scaling and selling your agency

A must attend event for ambitious agency founders looking to kick-start their growth. Join us for insightful talks, networking and collaboration!
from Growth to Gold

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This event is for owners-directors of ambitious marketing agencies that are planning to scale their agency. If you’re reviewing your commercial model, considering employee ownership or an acquisition or in need of a bit of inspiration on your journey to grow your agency – this is the event for you.

Along with our headline partners KPMG and Glaisyers, we’re thrilled to bring you an afternoon of lively discussions, and meaningful connections.

There are approximately 25,000 marketing agencies in the UK and this number has been steadily growing, fuelled by demand. We now operate in a mature market but there is a perpetuating myth that marketing agencies, in particular digital ones,  are easy to sell and scale.

The reality is quite different, and it takes imagination, radical strategic thinking and serious planning to realise these ambitions. Join us for a special Prolific North conference with a packed agenda featuring speakers with great pedigree in scaling marketing agencies.

We’ll be joined by industry leading figures who have decades of collective experience in scaling successful agencies.

Spaces are now fully booked!

For last minute availability and to be added to our waiting list please contact our event coordinator – harry@prolificnorth.co.uk

Agenda

13:30
Arrival & networking
14:00
Welcome & Introduction

Richard Gregory, Co-Founder at AgencyNXD
Ben Taylor, Head of Digital Media in the North at KPMG
Steve Kuncewicz, Head of Creative Digital and Marketing at Glaisyers
Mike Crook, Managing Director at Nimbus

14:15
Angel Investing and reimagining your agency’s commercial streams

Michael Gibson – CEO at Fuuse

Michael joined Fat Media in Lancaster as MD and sold the agency in 2014. He remained to lead a merger with Motive Technologies and stepped down with sales over £3m and 90 staff. He now has a portfolio career spanning consultancy for M&A companies advising both sellers and buyers. He is a director and investor in UK Bathroom Store and Fuuse, an industry leading charge point management system. Michael is passionate about helping companies to reimagine their structures and revenue streams.

14:40
Panel session: Employee Ownership Trusts, staff engagement & agency development

Dan Appleby – Managing Director at Drummond Central
Sam Gregory – Co-CEO at Tangerine

Sam worked with PR agencies Arena, Triangle and IAS before joining Tangerine in 2011 to head up the agency's new B2B offering and was subsequently appointed joint CEO together with Mary Harding. In 2017, Tangerine became an employee-owned agency. Tangerine’s turnover is now above £5m and the agency employs 110 staff. Sam is delighted to be able to share her experiences and insights about the transition to staff ownership.

Dan began his career with London agency gyro in 2002 before moving to Newcastle in 2008 to join Gardiner Richardson. He joined Drummond Central in 2016 and was appointed MD in 2018. In April 2023 he led the Employee Ownership Trust acquisition of Drummond from the founders Julie and Steve Drummond. The agency now employs 60 staff and clients include Bet365, Greggs, Amazon and the NHS and Dan is equally pleased to share and discuss his experience about the whys and wherefores of becoming an employee-owned business.

15:15
Mergers and Acquisitions

Dean Lovett - CEO at McCann Central and Chairman at McCann Manchester
Neil McKay - CEO at Endless Gain

In addition to his role as CEO at McCann Central, Dean was recently appointed Chairman at McCann Manchester to focus on growth, collaboration and operational excellence. He is responsible for six offices across the UK specialising in integrated comms and award-winning creative, providing a range of best-in-class services including: strategy, research and planning, design, creative and Craft, broadcast, digital, PR, social, influencer, employee engagement and media.

Neil began adult life as a professional footballer before he became one of the UK's most prolific digital entrepreneurs, starting with Global Media's MBO and subsequent sale before moving on to digital agency Lakestar as MD where he oversaw the agency's growth to a successful nine figure sale to IPG's McCann Manchester. He subsequently launched conversion rate optimisation agency Endless Gain in 2016 which he sold in 2023 to listed Danish company Columbus for £3m. Neil's session will undoubtedly prove to be a compelling 30 mins of frank and informative insight.

15:45
Networking break
16:00
Planning ahead, managing risk and realising opportunity

Robin Skidmore – CEO at Journey Further

Robin launched his first agency in 2005 - Epiphany Search which grew organically to over 150 staff before it was acquired by Jaywing Plc in 2014. He launched Journey Further in 2017 and the agency now has revenue of above £10m and over 170 staff. Robin relocated to New York in 2022 to support the agency’s US operation. He is also an investor and advisor to several successful UK tech startups. Robin's two digital agency journeys along with his broader commercial experience will provide a fascinating insight into how ambition, risk and opportunity can work so successfully.

16:30
Panel session: Agency Leaders

Jess Brindle - Portfolio Finance Director at Sedulo
Karl Loudon - CCO at Rise at Seven
Nicky Unsworth – Former CEO at BJL
Rob Morrice - CEO at Stein IAS

We are delighted to have secured the engagement of three outstanding and extremely successful leaders in the communications industry for our concluding session. With some incredible collective experiences at some of the best known agencies, we'll delve deeper into the businesses they grew, scaled and sold, as well as the lessons learnt along the way.

Nicky began life as a marketer with Pilkington's before joining the independent agency BJL where she and colleagues undertook an MBO. Despite challenging global economic conditions the agency managed to grow their profitability while refocusing their core services. Global network Dentsu acquired BJL in 2019.

Rob Rob spent his formative years with Scottish advertising agencies before co-founding Smarts. He gradually increased his holding in Smarts to 50% and in 2000 they accepted an offer from Citigate (part of Incepta) for £2.5m. In 2005 he accepted an offer from Media Square plc to run the B2B agency IAS in Macclesfield and he subsequently led a merger with Stein in the US and further offices have been established in Europe and Asia.

Karl is a commercial agency leader with over 20 years experience in high growth startups, network agencies and global enterprises including board positions at Reprise IPG, digital product agency Mubaloo and more recently as Chief Commercial Officer at Rise at Seven. He is on a mission to destigmatise sales in the creative world and build a more inclusive future for commercial teams. He has created commercial & delivery teams responsible for over £20m in annual revenue.

17:30
Panel session: Headline Partner closing remarks

Led by Richard Gregory, Co-Founder at AgencyNXD

Nenad Simonovic, UK Head of Digital Media at KPMG
Daniel Varney, Head of Corporate at Glaisyers
Mike Crook, Managing Director at Nimbus

17:45
Drinks reception & networking

Speakers

Headshot RS
Robin Skidmore
CEO
Journey Further
Robin Skidmore is the Founder and CEO of Journey Further, the Clarity at Speed performance marketing agency with integrated media specialists across 4 locations; Leeds (HQ), London, Manchester and New York City. An industry veteran, Robin previously founded Epiphany Search.
Headshot RG (1)
Richard Gregory
Co-Founder
AgencyNXD
Richard is co-founder of AgencyNXD as well as an advisor and NXD to multiple tech firms and agencies, including Clicktech, Fluid Commerce and Ruler Analytics. Heralding from “Silicon Ramsbottom” he is an ardent supporter of the digital and tech industry in the North of England.
Headshot DA (1)
Dan Appleby
Managing Director
Drummond Central
Dan has spent over 20 years working in creative marketing agencies, starting out in London before returning to his native north east. He is Managing Director of Drummond Central, working with ambitious brands including Greggs, bet365, Triumph Motorcycles, KitKat, Amazon Prime, and the NHS.
Headshot MG
Michael Gibson
CEO
Fuuse Limited
Michael Gibson was the CEO of digital agency Fat Media and grew the business to their eventual exit. A serial entrepreneur, Michael’s expertise in strategy and leadership, growth mindset and creative vision has also seen him grow and sell publisher Hillgate Communications to Penton Media. He’s currently CEO at Fuuse, a leader in electric vehicle charge point management software.
Headshot NU
Nicky Unsworth
Non-Executive Director / Consultant
Nicky is a Consultant providing strategic consultancy services to clients predominantly in the communications industry. She focuses on supporting businesses through growth and transition, providing NED support, frequently fulfilling the role of board Chair. As co-owner and CEO of highly awarded independent creative agency - BJL - she has worked with many leading brands including Ronseal, Halfords, British Airways, Silentnight, BASF, Pilkington Subaru, Beaverbrooks, BBC, and Marriott.
Headshot SG
Sam Gregory
Co-CEO
Tangerine
Sam began her communications career with Arena before moving on to different roles with Triangle and then IAS: the latter where she worked alongside Rob Morrice (a panellist in the Agency Leaders session). She joined Tangerine in 2011 to head up the agency's new B2B and Corporate offering and she subsequently was appointed co-CEO together with Mary Harding. In 2017, Tangerine became an employee-owned agency. Tangerine’s turnover is now £9m and the agency employs over 110 staff.
Headshot 2 RM
Rob Morrice
CEO
Stein IAS
Rob started his career as a journalist in Scotland then switched to the dark side to become an advertising copywriter before going even darker and becoming an account man. After working for various agencies, he started SMARTS in 1990 with the princely investment of £38k and sold it exactly 10 years later for £3.2m. In 2006 he took over the small b2b agency IAS. In 17 years, he’s taken IAS, now Stein IAS, to its lofty position as best known b2b agency on the planet (source Chat GPT).
Headshot NM
Neil McKay
CEO
Endless Gain
Neil began adult life as a professional footballer before he became one of the UK's most prolific digital entrepreneurs, starting with Global Media's MBO and subsequent sale before moving on to digital agency Lakestar as MD where he oversaw the agency's growth to a successful nine figure sale to IPG's McCann Manchester. He subsequently launched conversion rate optimisation agency Endless Gain in 2016 which he sold in 2023 to listed Danish company Columbus for £3m.
Headshot2 KL
Karl Loudon
Chief Commercial Officer
Rise at Seven
Karl is a commercial agency leader with over 20 years experience in high growth startups, network agencies and global enterprises including board positions at Reprise IPG, digital product agency Mubaloo and more recently as Chief Commercial Officer at Rise at Seven. He is on a mission to destigmatise sales in the creative world and build a more inclusive future for commercial teams. He has created commercial & delivery teams responsible for over £20m in annual revenue.
Headshot DL
Dean Lovett
CEO & Chairman
McCann Central & McCann Manchester
In addition to his role as CEO at McCann Central, Dean was recently appointed Chairman at McCann Manchester to focus on growth, collaboration and operational excellence. He is responsible for six offices across the UK specialising in integrated comms and award-winning creative, providing a range of best-in-class services including: strategy, research and planning, design, creative and Craft, broadcast, digital, PR, social, influencer, employee engagement and media.

Sponsored By

KPMG
Headline partner - KPMG
Glaisyers ETL Logo Secondary
Headline partner - Glaisyers
Nimbus Logo
Headline partner - Nimbus Hosting
Sedulo Red Transparent
Session sponsor - Sedulo
Waypoint Logo White Background
Session sponsor - Waypoint Partners
Company Logo AgencyNXD
Event partner - AgencyNXD
Start: February 29, 2024 1:30 pm
End: February 29, 2024 7:30 pm

Hosted at

KPMG, Manchester

KPMG Manchester, St. peters Sqaure, Manchester, UK

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