Leeds agency, Finn, has revealed a new look and new direction as it turns its focus from PR towards creative and media.
Its vision to “help the good ones win” comes as it moves to a new office space at Department in Leeds Dock.
Describing itself as a 16 year old start up, it says the evolution has come as a result of Creative Director, Chris Weston, seeking to provide a more strategic creative offering.
It’s also developed a “proprietary methodology” called Infinnity Engine.
“Our mission is to ‘Help the Good Ones Win’. At its heart that is about producing brilliant and effective creative work for clients with a progressive mindset,” explained Weston.
“Our Infinnity Engine process constantly iterates, tests and learns to ensure every asset is optimised to deliver. We thrive when we work in partnership with clients. Providing them with direct access to the makers means we can be faster, more effective and offer better value.”
The agency has recently won contracts from Farsodlana, G Plants and Selph, covering brand strategy, lead creative, paid digital campaigns and social strategy and content.
“This is an exciting new chapter for the agency as we move to new premises at Department,” added Founder, Richard Rawlins.
“We are delivering our best work ever under Chris and the team and the focus on creative and media is the natural conclusion of that. The recent spate of new business wins is proof that playing to our strengths is paying off.”