Following a competitive pitch involving agencies from a number of countries OVHcloud, Europe’s largest cloud solutions provider, has chosen Fox Agency to lead its global brand initiatives.
The French-owned company, which serves 1.6 million customers in 140 countries worldwide and employs more than 2,200 people globally, has chosen Fox Agency, the global B2B tech specialist, to redefine the OVHcloud brand and execute brand awareness activities across multiple global markets.
The campaign will centre on OVHcloud’s ‘innovation for freedom’ proposition, which was borne from a fundamental belief that the cloud should be accessible to all regardless of financial, technological, political, or environmental barriers.
Patrick Chambeau, global head of brand and communications, said: “This is an exciting time for OVHcloud as we continue to expand into new geographies, invest in next-generation infrastructure, launch new operating models, and our PaaS (Platform as a Service) solution, whilst increasing our focus on sustainability. We believe Fox Agency is the right partner for our ambitious journey.”
Fox Agency will undertake a brand discovery process – involving internal and external audiences across multiple markets – leading to the launch of a redefined brand which celebrates the principles of an open cloud. Brand activity will span content, collateral, and global campaign assets, digital, social, events, and activation across organic and paid channels.
Ben Fox, CEO at Fox Agency, said: “From day one, we have been inspired by OVHcloud’s principled ambition to democratise the cloud – providing businesses and individuals with the freedom to innovate. This appointment aligns well with our open, collaborative approach to client partnerships and our global tech expertise.”
