Cheshire digital PR and SEO specialist No Brainer is celebrating a successful summer partnership with Cornwall’s Eden Project which generated a 350% increase in online visibility for the attraction over the duration of its summer programme.
The summer campaign also put the spotlight on the new Nature’s Playground, which is a permanent new feature on the site and is open all year round to enhance the social enterprise’s summer campaigns.
The Eden Project and No Brainer worked together on a creative Digital PR brief focused on amplifying both the attraction’s annual ‘Summer of Play’ programme, which offered a calendar of activities for families, and its brand-new ‘Nature’s Playground’ play area.
The No Brainer team created a series of rich brand stories with experts and influencers which resonated with the media and reinforced the Eden Project’s key messaging of creating more opportunities for children to engage in nature. The work generated national coverage and built links from high quality media as well as smaller communities through targeted media outreach.
As part of the brief, No Brainer, a search-first content agency based in Stockton Heath, Cheshire, focused heavily on promoting the Eden Project’s new Nature’s Playground in an authentic and relatable way to families through the use of influencers and Education Experts.
Nature’s Playground is one of the largest outdoor play areas in the South West, offering nearly 500m sq of immersive fun for children to enjoy and is brimming with imaginative and sensory play. A focal point of the play area is the huge nine –metre-tall Tree of Life tower, as well as lots of opportunities for water play.
The account was led by No Brainer’s digital PR account director, Tori Attwood, who said: “We’re really excited to work alongside a major eco attraction like the Eden Project, using our experience of working with attractions nationwide to help them amplify their mission of engaging more children in nature.
“Our goal was to put the Eden Project at the forefront of parent’s minds over the summer months as a go-to destination to visit, as well as amplify the Eden Project’s message of the benefits of playing in nature for children nationwide.
“We have been given lots of creative licence with our campaign ideas and it’s been fantastic to work with the in-house team in a collaborative way to drive our goals forward.
“As a team, we’re passionate about supporting attractions and are currently working towards B-Corp certified status, so it’s been fantastic working with a brand that echoes our values and passions.”
Becky Bennett, media relations manager at the Eden Project, added: “It’s been fantastic to have a digital PR agency on our side that really understands our mission and has been able to get up to speed quickly, giving a real boost to our internal team. No Brainer has brought a fresh approach to our earned media efforts over the challenging summer period and has landed fantastic feature pieces that showcase our Summer of Play activity in an authentic way.”
No Brainer supports a range of companies across various sectors from attractions and e-commerce, to legal and charities, with brands including MBNA, AO.com, Checkatrade and Blackpool Pleasure Beach.
With a Northern branch of the Eden Project currently fundraising ahead of an anticipated 2026 launch in Morecambe, it may not be an fantastical leap to surmise that, following the successful summer run down South, No Brainer may have one eye on looking a little closer to home for further Eden Project campaigns – perhaps even a No Brainer?
