Powerhouse has become the first independent agency in Yorkshire to join Ad Net Zero.
The global steering group has been established to help the advertising industry tackle the climate emergency.
“It’s no secret that our industry can be carbon heavy. We’ve been working on addressing this for some time and we’re passionate about supporting our clients to do the same,” said Neil Adams, CEO at Powerhouse.
“We’re finding that most of our clients both brand and agency side have a keen focus on operating sustainably for commercial reasons, but often this sustainability mandate does not translate into day-to-day marketing practices. 99% of the briefs we’ve received in 2023 have overlooked sustainability considerations and 96% of clients we’ve worked with this year have not requested our sustainability credentials. We want to support our clients to change this.”
In joining the group, Powerhouse will participate in the creation of sustainability standards and best practices to shape the industry. It will also get early access to brand new tools, resources and regulatory changes which, with the help of the wider Ad Net Zero team, it will be able to embed into its own and its clients’ work.
“Powerhouse’s sustainability journey started in earnest during Covid, when we couldn’t physically get to shoots,” Adams continued.
“We quickly found solutions through technology and innovation, and it became apparent that these solutions were both more sustainable and more efficient. Since then, we’ve championed sustainable solutions, from creating virtual sets to creatively replicating overseas locations in the UK and switching to plant-based menus. Our approach requires more effort up front, but we do things properly and do them once, meaning there’s no waste. We’ve won awards for our sustainable content creation and we’re looking forward to working with Ad Net Zero to take our work in this field to the next level.”
Elle Chartres, Ad Net Zero UK Director said they were “delighted to welcome Powerhouse to the Ad Net Zero UK supporter base.
“Our goal is to accelerate climate action across the advertising ecosystem, and it’s brilliant to be collaborating with organisations that share these goals from all corners of the UK.”
