Ultimate delivers multi-site for leading Northern hospitality brand

Manchester digital agency Ultimate has launched a brand new multi-site for Lancashire-HQ’d hospitality group James’ Places.

James’ Places is an award-winning collection of unique and eclectic venues spread across the Ribble Valley, Yorkshire Dales and South Lakes, including five stunning wedding venues in the Dream Venues Collection brand segment, alongside inns, hotels and restaurants.

In partnership with Ultimate, James’ Places has undergone a full website rebuild to accurately reflect the quality of its hospitality and improve the online user experience – setting its locations apart as restaurants, hotels and wedding venues of choice.

The 12-month partnership aimed to bring the exceptional offline customer experience online and future-proof the business. Streamlining core user journeys was at the heart of the website project, including the ability to book online and reduce the internal team’s admin time.

The hospitality group also has significant growth plans over the next few years and will be looking to expand ts collection of venues to bring more stunning spaces to life.

Mike Auld, managing director at James’ Places said: “We are delighted that after 12 months of hard work, we have launched our new websites for the James’ Places group. We are constantly striving to improve our guest experience and this extends into their digital interaction with our brands.

“The new websites have created a more seamless experience for both our guests and our internal marketing team, as well as providing flexibility to grow with our business.”

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