Hair and beauty tech brand, CLOUD NINE, has appointed specialist PR, content, search and social agency, GOLD79, to handle its public relations and earned media strategies globally.
The appointment comes after the agency successfully launched “the styling must-have of 2023,” CLOUD NINE’s 2-in-1 Contouring Iron Pro, to British media over the summer. CLOUD NINE aims to create industry-leading hair stylers with a commitment to create a greener cycle.
GOLD79, which launched its “noise cancelling” approach to PR earlier this year, after regaining its independence following a 2021 takeover by Audience Collective, when it was known as Lucre Group, said it will blend human instinct with digital intelligence to champion the approach for CLOUD NINE.
Focus will initially be on the UK, Australian and German markets with the launch of new product ranges, a constant media engagement programme, events and partnerships to elevate the brand’s ‘future of healthier heat styling’ strategy.
The latest win further strengthens the agency’s lifestyle portfolio, which includes the likes of The Kushnacht Clinic, Comvita and The 1:1 Diet by Cambridge Weight Plan.
Laura Proctor, group brand and marketing manager at CLOUD NINE, said: “Collaborating with GOLD79 on the launch of our 2-in-1 Contouring Iron Pro cemented that the agency’s innovative and creative style perfectly matches that of our own, and acts as a natural extension of our team. Their use of digital nous to fuel ideas which are both on trend and brand-relevant has already delivered results far beyond our expectations and past experience.”
Tamarind Wilson-Flint, Founding Director at GOLD79, added: “CLOUD NINE’s innovation, ambition and kinder-to-hair ethos hits a real sweet spot for our team. The beauty sector is a very cluttered space, and one in which our unique ‘noise cancelling’ methodology excels, so we look forward to working with their team to constantly deliver content that matters, lasts, and shines, worldwide.”
