Fox Agency has won a competitive pitch against “global agencies” to become the strategic digital partner of Nimi.
Nimi is described as an art and cultural disrupter, as it partners with museum collections to issue and market authenticated digital replicas of their collections as non-fungible tokens (NFTs).
Fox Agency will be working alongside Nimi to build and grow awareness among museums and cultural institutions, as well as educate end-users about how NFTs can help them curate and build their art collections.
This will involve developing Nimi’s brand, communication and digital marketing strategies and execution.
“We needed an agency with demonstrable experience in web3 technology, that was on board with our vision and will help develop and grow our partnerships with art museums around the world,” explained Anh Nguyen, CEO at Nimi.
“Our team looks forward to working with Fox Agency to demonstrate to art and cultural destinations the benefits that these emerging technologies can bring in engaging with and building their communities”.
Nimi believes that as most museums are only able to display a small percentage of their collection, with most in storage, NFTs enable them to showcase more of their works simultaneously, generating cash flow and enabling patrons complete access to all their pieces.
“We intend to transition Nimi into a market-leading global brand with a unique position in the arts sector, as well providing a platform for expansion into new verticals and geographical markets,” said Michael Dean, Head of Digital at Fox Agency.
“This exciting area of tech is still relatively new but will see huge growth in the near future. We’re delighted to be able to participate in making Nimi the name synonymous with transforming the art museum world”.
