Liverpool FC podcast The Anfield Wrap has made a high-profile summer transfer to Sport Social Podcast Network (Sport Social), Europe’s largest dedicated sport podcast network.
The multi-award-winning podcast talks honestly and passionately about every game Liverpool FC play both at home and away. Since starting in 2011, The Anfield Wrap has grown from a group of friends producing one free podcast a week, to producing over 100 podcasts and videos a month, which have been downloaded in over 200 countries worldwide.
The podcast, which provides both free and subscription-based content to fans of The Reds, is now averaging downloads of 250,000 per week and has been downloaded over 40 million times in total. The Anfield Wrap podcast has also performed live shows in the USA, Canada, Ireland, Norway, Sweden, Spain, Dubai, Hong Kong, Singapore and Australia as well as on stage at the fan festivals before three Champions League finals.
Neil Atkinson, CEO of The Anfield Wrap, said: “In switching over to Sport Social we were committing to their future vision. For a long time now, we have been working with so many different voices across the football spectrum – and it made complete sense for us to partner with a network which is passionate about sport, news and entertainment – and where there’s a genuine feeling of creativity in the space we are communing in.
“We’ve always prided ourselves on being part of that sort of community and working with Sport Social has created even more possibilities for us to continue the innovation we’ve been leading for twelve years.”
Stefan Doyle, head of the Sport Social Podcast Network, added: “The Anfield Wrap is a giant in the world of Premier League fan media, and we’re thrilled to welcome Neil and the team to Sport Social.
“Adding The Anfield Wrap to our network strengthens our position as the go-to destination for outstanding football content for fans which will also create exciting opportunities for advertisers looking to reach Liverpool FC fans. The podcast is essential listening for any supporter of Liverpool Football Club, and we’re really looking forward to helping The Anfield Wrap to reach even more of its fanbase across the world.”
Manchester-HQ’d Sport Social now has over 300 titles on its roster, and achieves combined monthly downloads of over 9 million.
