Down At The Social (DATS) has won two new contracts to deliver PR campaigns for London restaurant Angel Above Portobello and high-end Kent food hall Macknade.
Angel Above Portobello is a modern British restaurant in trendy Notting Hill, with executive chef Peter Breckon at the helm. Found on the first floor of gin-drinkers’ paradise, The Distillery, home of Portobello Road Gin and Vodka, the 34-cover restaurant, which focuses on modern small plates and casual, relaxed dining, has opened its doors with the aim of bringing a fresh, new dining experience to London.
Down at the Social has been brought onboard by Spiritbridge, which works closely with The Distillery on its marketing needs, to deliver a media launch campaign, driving reviews of the food and dining experience, alongside an influencer marketing strategy to build meaningful relationships with content creators that will raise awareness of the restaurant and resonate with London foodies.
Spiritbridge is an outsource capability business, offering a range of drinks new product development services and ready-to-drink from spirits production, with an arm of the business focussing on providing marketing to drinks and hospitality brands.
Gemma Monaghan Gilbert, marketing director for Spiritbridge, said: “I have worked with the DATS team before and know that their knowledge of the media and commitment to getting results is unrivalled. It was an obvious choice to turn to them to help us make some noise about Angel Above Portobello and the campaign has been such a success.”
Down at the Social has also been awarded the brief to support fine-dining food hall Macknade with its Christmas sales campaign.
Macknade, which is one of the must-visit foodie destinations in Kent, also has a strong online business led by its Christmas hamper range. The hampers, which can be purchased online and delivered direct to homes across the UK, include the finest local, artisan and independent producers that Kent and the continent have to offer.
For Christmas this year, the food hall has launched its biggest range of hampers to date, which include something for everyone, from a complete Christmas dinner to a hamper filled with the finest food and drink producers from across the Garden of England.
Down at the Social is delivering a 360 PR campaign to maximise sales and raise awareness of Macknade across the UK.
Daisy Whitehouse, MD for Down at the Social, said: “It’s an honour to have been appointed to support two iconic destinations at important times in their calendars. The Portobello Road Distillery is fantastic and so is Peter’s food. It is such fun to see glowing review after glowing review arrive in our inboxes. Everyone who lives in London, or who is visiting, should get to the Angel Above Portobello.
Whitehouse continued: “And then we have Macknade. What a palace of foodie treats. The hampers are magnificent. Each piece of produce within them is expertly chosen by the team at the food hall and we know that the Christmas coverage will be pouring in in no time.”
Rosie Collins, marketing director at Macknade, said; “As soon as I met the team at DATS I knew our Christmas campaign was going to be in safe hands. I loved their ideas for the campaign and specifically that they were very results driven. We have big targets to hit this year and I feel confident having DATS as part of the team to help us achieve them.”
Down at the Social is a PR and digital marketing agency with offices in Manchester and Lancashire, and clients across the UK. It specialises in consumer and trade campaigns, influencer marketing, social media management, content creation, brand launches and crisis management.
DATS is no stranger to the Angel’s neighbouring world of gin, having worked with Manchester distilleries Zymurgium and No. 186 Gin. It has also worked with food, leisure and hospitality brands including Shoryu Ramen, Skinny Lager/ Skinny IPA, HRH Group, Native, OrderYOYO, Chopstix Noodle Bars, Manchester Pride, LEGOLAND Discovery Centre and SEA LIFE.
