Creative agency Leith, which opened its first English office in Manchester last year, has launched a new brand campaign for the National Trust for Scotland (NTS).
‘Share it all’ aims to celebrate the special role that Trust places play in the lives of the people of Scotland, inspiring more people to support the Trust by becoming a member, making a donation or visiting a property. The campaign launched on the 19th August with a “Proud to Present” spot on STV and will roll out across radio, social, digital and OOH.
The ‘Share it all’ campaign features a variety of locations across Scotland. The three TV3 and digital spots were filmed at Kellie Castle, Culzean Castle and The Hermitage, and capture tender moments of a family, siblings and a couple enjoying the Trust properties together and sharing why they have chosen to support them. The films were produced by Leith’s in-house production arm, Leith Studios. The OOH campaign features Threave Gardens, Glencoe and Crathes Castle.
Caroline Olechowski, senior strategist at Leith said: “The Trust cares for some of Scotland’s most treasured places. From natural landscapes that stir the soul to family days out that create precious memories, these places have a unique power to boost our wellbeing and deepen our connection to the people we share them with. Share it all is about capturing authentic moments of loved ones enjoying these properties, and the emotions they evoke, together. As a charity, the Trust relies on the support of the public in order to continue its work. We hope Share it all will drive support for the Trust so people can continue to create their own special moments in the future.”
Laura Cheyne, head of marketing at the National Trust for Scotland, said; “At the National Trust for Scotland we’re proud to look after over 100 places across the country – from scenic landscapes through to iconic castles, some of our country’s most populated wildlife spots, and a host of properties and natural places with a wealth of stories to tell.
“Everyone who visits our places, becomes a member, or supports us in any way, allows us to continue caring for and sharing it all, for the love of Scotland.”
