Social media chats and undelivered messages form part of a new campaign to tackle knife crime in the North East.
The videos have been released on Snapchat, YouTube and TikTok to try and make young people think of the consequences of their actions, so they don’t pick up a knife.
The Knives Impact Everyone campaign has been created for Northumbria Police and Crime Commissioner Kim McGuinness and the Northumbria Violence Reduction Unit.
“Most of us think of knife crime as only having an impact on those we consider to be involved, the victim and the perpetrator – but what our campaign sets out is that there are so many more people impacted by this horrific crime. Family, friends, emergency services and local communities – we all feel it,” explained Northumbria Police and Crime Commissioner, Kim McGuinness.
“The videos released today show the true devastation and heartache that knife crime brings, from an emergency worker who tried to save a life, to a family member whose message will never be delivered to their loved one.”
The social media videos are supported by advertising on buses, metro stations, billboards and kiosks.
