Sky has revealed the winners of its £2m Sky Zero Footprint Fund, to promote sustainability.
Leeds-based OceanSaver is among the 5 to received the funding, getting £250k in media value to promote its eco cleaning products.
It will now move into advertising production in advance of the final stage of judging in December, which will see the most ‘compelling creative’ secure a total of £1m in media value.
“The OceanSaver team is absolutely cod-smacked and delighted to have been selected as a Sky Zero Footprint Fund winner,” said Adam Joe Parker, Marketing Director, OceanSaver®.
“This is a real seal of approval that saving our Ocean is critical to helping us solve the climate challenge and our creative idea that ‘the Ocean will thank you’ for the small changes you make. We know that most people want to be more eco-friendly and deeply care about our Ocean. That’s why we’re making it easy for anyone to become an OceanSaver. We’re excited to partner with Sky to involve even more people in our wave of change.”
The Sky Zero Footprint Fund is now in its third year and was set up to tackle climate change by supporting campaigns that drive behavioural change. The media company has pledged to go net zero carbon by 2030 and said it wanted to inspire others to join the journey.
All 5 winning ads will be produced using insights, tools and learnings from AdGreen, which is part of the Advertising Association.
“It’s been an absolute honour to work on the Sky Zero Footprint Fund for the last two years and I’ve been so inspired by the brilliant range of applications this year too,” explained Sarah Jones, Director of Planning at Sky Media.
“The calibre of presentations we saw in the Footprint Fund Dragon’s Den was truly exceptional.”
The other winners were Grub Club, Milliways, Ocean Bottle and UpCircle.
