Immediate Media Co, owner and publisher of multi-platform media brands including Radio Times and BBC Good Food, has appointed Christina Hawley to the newly created role of chief commercial officer.
Hawley will have overall responsibility for driving new and existing revenue opportunities across Immediate’s advertising and subscriptions functions, alongside Immediate Live, its live events business, as well as ecommerce, affiliates, audience development, marketing and strategic partnerships activities.
Hawley is an experienced senior cross-functional strategic commercial leader, previously working across retail, e-commerce and consumer goods. Before joining Immediate, Christina was CCO of Ocado, with responsibility for buying, commercial strategy, monetisation and data.
Prior to this, Christina was associate partner in the digital practice at McKinsey, building and delivering digital and product strategies. Her other roles include head of strategy at Marks & Spencer and MD of Pan-African technology and digital-marketplace company, Jumia, with responsibility for commercial and logistics teams across six countries.
Hawley said: “I’m delighted to be joining Immediate with their award-winning commercial and subscriptions teams, enviable portfolio of live events and market-leading brands. Immediate has developed a great reputation, and I can’t wait to start working with the teams to help on build on their success.”
Sean Cornwell, Immediate CEO, added: “I’m delighted to welcome Christina to Immediate, she brings a wealth of knowledge and expertise in this important new role. Her proven track record in developing new revenue opportunities will be key in our continued success as we look to further to diversify our revenue and transform the business.”
Immediate Media employs over 700 people from offices in Manchester, London, Bristol and Nottingham. Hawley takes up her new role on August 29.
