ASM Global and Connexin have announced a new partnership and multi-year deal which will see Hull’s live entertainment venue renamed Connexin Live.
The new name comes as local technology company Connexin commits to a five-year principal partnership with the venue, formerly known as the Bonus Arena. The new partnership was celebrated this morning as venue officials and key stakeholders met with Connexin co-founders, Furqan Alamgir, Alex Yeung and their brand ambassador, Olympian Luke Campbell MBE, to officially mark the opening of Connexin Live.
Hull-based Connexin offers ultrafast broadband, Smart Places and IoT (internet of things) solutions, and digital skills training. The company, recently named one of the region’s fastest growing businesses at the Northern Tech Awards, celebrated reaching its 25,000th customer earlier this year.
The 3,500 capacity Hull venue, which is managed and operated by ASM Global, has attracted large corporate conferences, exhibitions and trade tours as well as major touring concerts since opening its doors in 2018. It has since hosted some of the music world’s biggest names including Van Morrison, Bob Dylan, Stereophonics and Bryan Adams.
Sam Ryder, general manager at Connexin Live, said: “We are delighted to form this new partnership with a hugely successful, and ambitious, company in Connexin. The venue has proved to be an incredible success over the last five years, bringing hundreds of thousands of people to Hull and East Yorkshire to see iconic, world class artists. I am looking forward to working alongside Connexin over the next few years and making many more memories at Connexin Live.”
Connexin Co-Founder and CEO, Furqan Alamgir said: “Through our products, services and partnerships, we are proud to connect people to the things they love. While high profile sponsorships such as this one will help us grow our brand awareness, they also enable us to share our success with the community, without whom our growth would never have been possible. And if you are one of our customers, we have lined up a series of exclusive treats for you, right here in Connexin Live.”
Chris Bray, ASM Global Europe President added: “From all at ASM Global, a very warm welcome to Connexin. We have an incredible portfolio of venues here in the UK, located in thriving parts of the country. Both Connexin and the venue have a real shared resonance with Hull, and passion for the city, making this new naming rights partnership a fantastic fit. We have bold and exciting plans for Connexin Live so it’s our pleasure to have the Connexin team joining us on this journey, innovating and elevating the live entertainment experience for all.”
Connexin Live signage will be added to the arena this week, while the first concert to take place in the newly-named venue will be Sean Paul on Tuesday, August,8 followed by Noel Gallagher on August 30.
