Cat Among the Pigeons has negotiated a major sponsorship deal between Horlicks and Happy Place festivals.
The partnership, brokered by the Leeds agency, will see Horlicks appear at the festivals in Tatton Park and Chiswick House London, over the summer.
It’s part of an ongoing marketing campaign to attract a younger audience to the drinks brand and Horlicks will be sponsoring the “slow down” and “relax tepee” featuring talks, classes and workshops from wellness influencers.
The Happy Place festivals are curated by presenter Fearne Cotton.
“Fearne Cotton’s Happy Place is trailblazing for a new generation seeking wellbeing and happiness,” said Paul McGann, founder of Cat Among The Pigeons.
“We think this brand sponsorship is the perfect opportunity to introduce Horlicks to a new audience, encouraging more shoppers to take a moment out and find their happy place.”
As well as negotiating the partnership, Cat Among The Pigeons’ remit includes co-creating a range of social content and promotions.
