ArmstrongB2B has appointed Carl Holden as deputy creative director.
With over 30 years’ experience in the industry, including at inc and his own Carl Holden Creative, Holden joins the agency’s creative leadership team alongside chief creative officer, Matt Casey and creative director, Simon Andrews.
Holden said: “The level of creative thinking and craft at ArmstrongB2B is truly impressive and the work they do for the industrial sector is second to none. It’s exciting to be joining such an enthusiastic and talented bunch. I’m especially looking forward to working closely with the younger creatives and to see what we can learn from each other.”
Casey added: “Having a team of sharp and talented creatives continues to be a primary focus for ArmstrongB2B. Carl’s approach to creativity and his esteemed creative background makes him a solid addition to the agency, and our clients, as we strive to find new and innovative ways to showcase technical and complex products and solutions to attract and engage audiences for the businesses we work with.”
Founded in 1991, ArmstrongB2B delivers brand strategy and development, creative services, digital, and CGI and motion projects for its international B2B client base of manufacturing and industrial brands.
