Automotive e-commerce company gears up for growth

A global automotive e-commerce company has made a series of appointments to support its international growth plans.

Warwick-based, Drivvn helps vehicle manufacturers build and manage e-commerce sites and customer journeys. It has appointed Christina Chander as its first product director. She brings a wealth of experience to the role, having worked at Codeweavers as head of integrations and Select Car Leasing.

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Christina will build a team of product experts to manage the expansion of drivvn’s modular e-commerce platform.

Commenting on her new role, Christina Chander, said: “I join drivvn at an exciting stage in its development. It is working with global automotive brands and revolutionising the way that e-commerce is used in the sector. I look forward to helping to integrate these technologies into the automotive digital eco-system and create better customer experiences in countries worldwide.”

Victoria Bell also joins the company as an account director. She was previously the head of service delivery for a SaaS platform that specialises in customer journey management. Her career has also spanned Nationwide Building Society, Sainsbury’s and Just Eat.

Helen Bradbury is appointed as a product designer. She brings over a decade of experience in digital design and is a specialist in user experience.

Commenting on the appointments, Peter Brown, chief executive of drivvn, said: “We continue to attract great talent to drivvn thanks to our culture and focus on giving talented people the opportunity to do their best work. Our industry is undergoing a period of rapid change and drivvn is well-positioned to be a global leader in e-commerce.”

Earlier this year drivvn announced it’s on track to hit £1bn in sales this year as it expands the number of brands it supports across multiple countries.

The company saw overall sales increase from £588m in 2021 to £709m in 2022. Data shows good performance of online channels, with some brands seeing over 26% conversion from model choice to sale. While some automotive brands see online account for over 20% of all sales.

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