Castore has invested in a 6-figure marketing campaign to coincide with the Ashes.
The North West brand, which is the official kit supplier for the England cricket team, will run out of home advertising outside key cricket grounds including Lords, Edgbaston and Headingley.
Working with creative agency, FCB Inferno, the “Summer of Sport” is its biggest to date and in July will showcase its partnership with Oracle Red Bull Racing at Silverstone and then Wimbledon with brand ambassador, Sir Andy Murray.
“We know how important these sports are to not only the fans, but the wider public too, so through our OOH campaign we wanted to convey the strong feelings we all have towards these sporting activities through emotive, relatable content that aren’t necessarily product-led,” explained Tom Beahon, Castore co-founder.
“We are honoured to work with these big names within the sporting industry and wanted to pay homage to these partnerships through a dedicated campaign. We’re also planning pop up retail solutions across key men’s and women’s fixtures during the summer too.
“It’s an exciting time for Castore and this campaign is our biggest investment to date. We’re determined to continue to build our important relationships with teams, athletes and our consumers. We can’t wait to see people enjoy this summer of sport.”
Summer of Sport launches today and according to the company, it will have a combined OTS (opportunity to see) in excess of 14m.
