Leeds-based Flaunt Digital has been appointed by high-end audio brand KEF to drive an international holistic SEO and paid media strategy following a highly competitive pitch.
KEF is an award-winning company which has specialised in the design and production of a range of high-end audio products since 1961.
Sarah Yule, marketing director of KEF Europe, said, “We were thoroughly impressed with the detailed and insightful pitch given by Flaunt Digital during our selection process. They proved a great understanding and appreciation of our broader omnichannel positioning and the unique potential we have as such a respected loudspeaker brand globally. Everyone on the team has been incredibly helpful in getting us onboarded and ready to take the next step in our holistic digital strategy. We are highly confident that Flaunt will help us to both meet and even exceed our goals for paid media and SEO results. We look forward to further development of our partnership.”
Lee Fuller, CEO at Flaunt Digital, added: “Following a terrific effort by the Flaunt team we are delighted to be working with KEF, not only from a capability standpoint but also in terms of value alignment. I am really looking forward to seeing the results we are able to deliver together and grateful for the opportunity to develop a long-term partnership with KEF.”
The ongoing paid media strategy will include paid search and shopping for the core range and new product launches.
Adam Worrall, Head of Paid Media at Flaunt Digital said: “We’re thrilled to have the opportunity to work with such an exciting brand, shaping their paid media strategy with a real focus on paid search and shopping for the core range and impressive new product launches that are in the pipeline for 2023 and beyond.”
The SEO strategy will include content marketing, technical SEO and digital PR as Flaunt seeks to support KEF in delivering their vision through organic search.
