TBA*, the yet To Be Announced* Agency from HOME Agency and TOMORO Agency founder Ian Buttle, has been appointed to launch the Magnesium Sensitive Spray OMG.
OMG claims to aid a better night’s sleep and help with the ailments of the menopause.
Working with the botanicals brand H2k, creator of OMG, the launch is taking place in collaboration with hotel groups and gym chains and will seek to boost the Harrogate-based company’s profile on a national scale.
Buttle said: “These are really exciting times for H2k, and very much the reason why TBA* is what it is. It’s not about what we are, but more about announcing the brands which we work with – after all, that’s what really matters. You can navel gaze all you like, but I much prefer the gaze to be on the brands and products we work on and launch.”
H2k managing director Hazel Barry added: “This is a pivotal moment for the growth of our brand and expanding our reach. The campaign created for our new OMG offering will take us to that next level. It was literally OMG when I saw where OMG could go.”
The product is to launch in June with marketing activity including OOH, social campaigns and pop up installations around Yorkshire.
There is also a huge H2k brand campaign on the horizon to elevate the whole proposition further still scaling it both nationally and internationally.
Ian Buttle added: “ TBA* stands for brands, and their announcement to the world. Although there has been many reiterations of it, like ‘The Beast Awakens’ which I kinda liked, it’s all about the brands I work with and invest in.”
