Digital marketing agency Spike has been appointed by sports nutrition company KBF Enterprises following a competitive pitch process.
The Leeds-based agency will provide SEO services for the bestselling Warrior and Bodybuilding Warehouse brands, to help drive online sales both in the UK and internationally.
Spike’s previous work for Manchester’s KBF has involved delivering a very successful PPC strategy and cohort analysis project which helped drive new customer sales. It was the quality of this work and the strong returns that led KBF to invite Spike to pitch for the available SEO work. The KBF team was particularly impressed with the agency’s technical expertise and collaborative approach to working.
Adam Aubrey, head of Ecommerce at KBF Enterprises, said: “2023 is a big year for us as we continue our rapid growth plans for our Warrior and Bodybuilding Warehouse sports nutrition brands.
“We needed an agency partner with a proven track record in implementing bespoke SEO strategies as well as managing complex website migrations. Spike not only impressed us with their technical SEO knowledge, but the way they’ve immersed themselves in our brand to become an extension of our in-house team.”
Spike’s director Rob Powell added: “We’re absolutely thrilled to get this opportunity to not only continue our working relationship with KBF and its brands, but to provide them with more means of marketing their protein bar products on a global scale through SEO. We can’t wait to get more involved with KBF’s in-house teams to create some exciting opportunities together.”
This latest client win for Spike comes off the back of a period of strong growth for the agency, which has included a number of hires across its analytics, outreach and data teams.
KBF has enjoyed its own successes in recent months too, including expanding the sale of its Warrior protein bar products in Peru and notching a record 227 per cent growth in sales for its Warrior range in 2022. The Warrior bar became Asda’s best-selling sports nutrition brand in the process, with KBF’s data showing that a Warrior protein bar is now consumed every two seconds.
