Manchester-based brand-led design and digital agency BGN has been appointed by Boost Drinks to revamp the website of the popular soft drinks brand Rio.
The agency will be working with the Rio team to build a consumer facing website that will aim to generate both brand awareness and credibility amongst its core target markets.
The new website is set to launch in June and will also be a hub of information that will inform consumers about what Rio stands for and promote its wider lifestyle-led messaging. The project was won via a three-way competitive pitch.
Rio Tropical is a delicious blend of 10 per cent real fruit juice including orange, guava, apricot, mango and passion fruit in lightly sparkling water. It is available in a 330ml can and 500ml and 1.5L PET options. It also comes in a ‘light’ version which contains no added sugar.
Rio has nationwide distribution in convenience stores and the food service sector. It is also sold directly to consumers via Amazon and is available at Hall and Woodhouse pubs which are located across the South of England. Hall and Woodhouse also owns the brand.
Lucy Manby, brand manager of Rio said: “We are delighted with how BGN has interpreted the Rio brand. Using consumer insight to aid their strategic thinking and creativity to deliver the right balance of vibrancy, freshness and sunshine to bring the brand to life. We are looking forward to launching the new Rio website and growing our online presence.”
Paul Bailey, client services director at BGN, added: “Rio is a much-loved brand so our focus is now on growing its reach and building on its heritage. The drinks market is an exciting sector to work in and our aim with this project is to help Rio set new standards in the sector and ultimately drive engagement and sales.”
