DCM partners with Samsung ahead of Guardians of the Galaxy Vol.3

The idents and 30” brand campaign have been orchestrated by DCM in collaboration with Starcom, Samsung’s media agency and they’ll run in the opening week of all of this year’s biggest films nationwide. That includes the likes of Fast X, The Little Mermaid, Spider-man: Across The Spider-Verse, Indiana Jones and The Dial of Destiny, Mission: Impossible – Dead Reckoning Part 1, Oppenheimer and Kraven The Hunter.

Claire Toland, Business Director, Starcom UK explained the reasoning behind targeting movies:

“This is a really exciting time for cinema, as it was called out in the latest AA WARC report for having the most increase (37.2%) in Q1 2023 for ad spend and we’re thrilled to be supporting Samsung to be a part of this growth.”

Davina Barker, Sales Director, Digital Cinema Media added:

“Samsung is a long-term cinema advertiser and through sponsorship of the Blockbuster Opening Weeks, which is the most highly anticipated period of a film’s release, Samsung has capitalised on a great opportunity to reach an invaluable audience in a fun and engaging way.”

DCM has offices in Manchester and London.

“We’re really excited to be partnering with DCM. The campaign puts Samsung front of mind for consumers when thinking about their at home viewing experience – with our latest Neo QLED TV through a playful ad,” added Zeena Hill, Marketing Director, Samsung Electronics Co., Ltd.

“The alliance is a key pillar of our overall strategy to build an explicit association between Samsung and cinematic content, making the connection through relevant cultural moments for our premium TV intenders audience.”