The UK Government’s former head of digital, Peter Heneghan, has launched The Future Communicator, a new communications agency designed to “empower business leaders to navigate a ‘perfect storm’ of challenges and become more visible and influential amidst digital disruption and generational workforce shifts.
These challenges include increasing burnout rates, staff unrest, disconnection due to hybrid work models and alongside generational workforce shifts and the rapid pace of digital disruption, they have made effective leadership more crucial than ever.
The Future Communicator aims to empower leaders to connect positively with employees, investors, stakeholders, and consumers, both digitally and in person.
Heneghan, who also served as global comms chief for viral content publisher LADbible from 2017-2019, surmises that one of the most powerful levers modern leaders can deploy within their own businesses is to place a greater emphasis on clear and effective communications, particularly in light of the increasingly hybrid nature of work, which should be be digital-by-default and may require multiple content approaches to reach and have impact with its intended audience.
The Future Communicator offers a comprehensive service to develop and execute a winning personal brand strategy for leaders.