Celebrated Yorkshire triathletes the Brownlee brothers have teamed up with Quickline Communications to promote its rural broadband services.
Alistair and Jonny Brownlee are working with the East Yorkshire-based broadband provider to spread the word about the rollout of its fast and reliable services in rural communities.
Elder brother Alistair famously helped Jonny over the finish line at the World Triathlon Series in Mexico in 2016, in one of the defining images of modern-day sport – an act of compassion that neatly segues into Quickline’s view that no-one should be “left behind” when it comes to fast and reliable broadband.
The Brownlees became the first brothers since 1908 to share the Olympics podium at the London Games in 2012, while Alistair is the only male athlete to hold two Olympic titles in the individual triathlon event, winning gold at the 2012 and 2016 games. The elder Brownlee also has four World Championships to his name, and younger Brownlee Jonny is no slouch either, with six World Championships and one Olympic gold to his name.
The partnership with the Brownlees will see Quickline debut its first ever TV commercial next month.
Kat Jeffery, head of marketing at Quickline, said: “Our new partnership with the Brownlee Brothers is a perfect fit. Alistair and Jonny share our values and belief that no-one should be left behind or settle for second best. We’re delighted they’re working with us to spread our message and to promote the urgent need for improved broadband provision in rural areas.”
Alistair Brownlee added: “We really admire what Quickline are doing to make sure rural communities across Yorkshire and Lincolnshire get the internet speeds they need, so we’re delighted to support them to raise awareness.”
Sharing a metaphorical podium once again, brother Jonny chipped in: “Our roots are in the North, so we understand how important it is for rural communities to have fast and reliable internet access. Quickline are striving to provide the best internet service they can to these communities, which is why we’re proud to be playing our part.”
One notable part of Quickline’s offer is that the company promises to do all they can to connect any area if there is sufficient demand, and with an online postcode checker at Quickline’s website Jeffery added that: “If it’s a no for now, it doesn’t mean it’s a no forever.”
Quickline already serves more than 300,000 premises in rural communities across Yorkshire and Lincolnshire with its existing, next-generation fixed wireless broadband and is rapidly blending that with a full-fibre network creating what it says is the UK’s only gigabit capable network using hybrid technology.
