True North has created the brand for Marlborough College’s The Marlborough Difference bursary campaign.
The campaign supports motivated but disadvantaged young people by tripling the number of full bursary places available.
Founded in 1843, Marlborough College is the largest co-educational boarding school in the country. The college has 1,000 pupils aged 13-18, the majority of whom are full boarders. Old Malburians include Catherine Princess of Wales, William Morris and Jack Whitehall.
The college has a stated ambition to be a leading, outward looking and inclusive school, providing motivated and talented young people from disadvantaged backgrounds the opportunity to create a positive impact on themselves and society. True North was asked to help create a campaign and approach to support the college’s goal of increasing the number of full bursary places from 39 to 100 by 2033.
Through a series of 121 interviews and focus groups, True North identified that Marlborough College and its community is “different” from other schools. It became clear that the sense of community and responsibility among pupils and alumni at Marlborough was a defining characteristic. Importantly, they demonstrated this by stating their own responsibility to help create opportunity for the next generation.
The campaign features emotive life stories of current and former bursary recipients who have transformed their lives through the opportunities offered by the college.
