Strictly Come Dancing stars took to the floor at London St Pancras as part of Media Agency Group’s new campaign for Dune London.
The MediaCity-based agency executed the Let’s Dance marketing to launch the brand’s SS23 collection and to demonstrate “the transformational power of shoes.”
The live event featured Strictly’s Nadiya Bychkova and Kai Widdrington and it will be supported by cross-channel advertising formats across both digital and out of home.
“It has been exciting to bring this idea to life for Dune London across the launch of the new ‘Let’s Dance’ product range, especially with such an iconic activation for the brand, that not only puts their collaboration with Kai and Nadiya front and centre, but supports Dune London’s wider brand strategy and creates the hype around the collection, and that the campaign deserves,” explained Danielle Hewitt, Associate Director at Media Agency Group.
