Manchester Broadcast PR specialist Be Broadcast has landed the National Lottery Awards account following a competitive tender, in a joint bid with London’s BF Media.
The three-year contract aims to celebrate the amazing people and projects who do extraordinary things in their community with the help of National Lottery funding.
While it’s an unconventional step for two broadcast agencies to buddy up for this type of bid, their combined expertise and experience resulted in a winning strategy that set them apart from the competition.
Kirsty Langdon, head of campaigns UK for the National Lottery Promotions Unit said: “BF media and Be Broadcast’s joint bid stood out due to the passion and understanding they showed for all things broadcast. I’m excited to see their fresh thinking in action and how they will collaborate to tell the stories of the extraordinary impact of National Lottery funding through broadcast media.”
Josh Wheeler, founder of Be Broadcast said: “We’re on a mission to bridge the gap between companies and their audiences by telling entertaining and insightful stories that inspire change and action.
“Giving a voice to the unheard and telling untold stories is central to our philosophy – and we’re so excited that The National Lottery got that from the very get-go. We’re really proud to have secured this account.”
Safi Zisman, founder of BF media, added: “This win is a testament to the value of innovative thinking, collaborative partnerships and doing things differently. We are excited to bring our unique approach to this account and make a tangible impact for The National Lottery.”
Wheeler and Zisman have a long-standing working relationship, dating back to 2011, and have collaborated on various projects in the past. Be Broadcast’s clients include the Co-op, AXA Insurance & JustGiving, while BF media’s clients include The British Board of Film Classification, Sara Miller London, and Bowel Cancer UK.
The National Lottery Awards win is a significant milestone for both agencies and demonstrates their continued growth and success in the industry despite both being relatively new entities. – Be Broadcast was founded just last year, while BF Media has been around since 2021.
