PR and social media agency Down At The Social has been awarded the contract to launch the first of a new chain of independent ramen shops, Send Noods.
The new food venture is spearheaded by Asian food expert Vinny Yu, of Yu and You fame, and Manchester hospitality legend Ross Mackenzie. It has now opened its first kitchen in famed food market Macclesfield Picturedrome, with its sights set on opening more ramen shops across the region over the next couple of years.
Send Noods ramen is built around a small menu of delicious and authentic flavours, with each dish delivered to perfection. Fresh and seasonal ingredients are at the centre of Send Noods’ ethos with a menu that changes according to the availability of the very best produce.
Down at the Social is delivering a campaign to launch the Send Noods brand and launch and build its social media platforms and following. The launch campaign aims to make Send Noods synonymous with the very best ramen across the region and to pave the way for multiple Send Noods locations across Manchester and beyond.
Perhaps in a case of taking the food porn theme to its logical conclusion, Send Noods took the unusual step of launching on OnlyFans, a platform normally associated with spice of a somewhat different flavour, inviting fans to ‘Click for Noods’ and follow for the location reveal. Success so far has seen the launch campaign featured in a selection of high profile regional media as well as national trade media. An ad campaign is currently live across the entire Reach Network.
Daisy Whitehouse, MD for Down at the Social, said; “When Ross told me that he was getting together with Vinny to create Send Noods my brain went into overdrive. It was perfect for some headline grabbing PR work. I have been lucky enough to launch all of Ross’s existing brands and love that he knows what it takes to make the required noise to build a brand. That combined with our team of creative experts has delivered a campaign that was instantly famous across the whole region.”
Mackenzie, founder of Send Noods and the face of Manchester favourites including Black Dog Ballroom, The Liars Club and Crazy Pedro’s, said: “I love working with Down at the Social and was excited to see what they could do with this new venture. Their creativity combined with excellent media contacts and social media know-how has ensured that we hit our targets from day one.”
Down at the Social (DATS) is a PR and digital marketing agency with offices in Manchester and Lancashire, and clients across the UK. DATS specialises in consumer and trade campaigns, influencer marketing, social media management, content creation, brand launches and crisis management. Its clients include Shoryu Ramen, Skinny Lager/ Skinny IPA, Manchester Pride, LEGOLAND Discovery Centre, and SEA LIFE.
