Manchester-based Philosophy PR has been appointed by Spectrum Ophthalmics as it gears up for a concerted period of business development and growth.
The boutique consultancy will support the independent ophthalmic provider as it works to achieve its aim of becoming the first choice distributor in the sector.
Philosophy plans to engage industry media to drive awareness, inform and educate optometrists and ophthalmologists in both the NHS and private sectors to build the profile of Spectrum and its range of ophthalmic products and services.
Philosophy PR has proven expertise in the healthcare sector having worked for a number of health, wellbeing and social care brands over the last decade.
Founder and co-director at Philosophy, Victoria Maltby, commented: “We’re delighted to be working with the team at Spectrum as the company embarks on an exciting period of growth, expanding its UK team and bringing new products and technologies to the market. Supporting both surgeons and clinicians in private and NHS practice, Spectrum works across the whole industry and really is the ‘go to’ provider in the marketplace which gives us plenty to talk about.”
David Killengrey, MD at Macclesfield-based Spectrum Ophthalmics, added: “The only truly independent distributor in the UK, Spectrum is known for its superior quality and unrelenting passion for the advancement of ophthalmic technology. Working with Philosophy PR, we’re aiming to drive awareness, increase the number of partnerships we have with clinicians and educate and inform the industry about our product range and services.”
