Carousel has been brought in by global technology firm, Teletrac Navman.
The Manchester agency will deliver its communications strategy in the UK, US and Latin America.
Part of Vontier Corporation, Teletrac Navman, is a software-as-a-service (SaaS) provider using AI and machine learning to provide mobile asset and fleet management.
“This is a pivotal time for our business as technology and competition advances and the transport sector is under more pressure than ever to switch to next generation fuels – it’s a huge growth area for us and one that needs considered comms,” explained Carlos Caponera, Vice President, Global Marketing at Teletrac Navman.
“Carousel impressed us with their fresh approach, bringing their B2C expertise and creativity to a business environment, which we believe will give us greater standout in market.”
Carousel’s remit will include working alongside its team to increase digital presence and referral traffic via a digital PR and influencer strategy.
It will also handle brand campaigns and a traditional B2B press office.
“We’re delighted to be working with the Teletrac Navman team as they look to creatively push their communications,” added Gawen Higgins, Joint Managing Director at Carousel PR.
“This is an exciting time for Carousel as the agency enters its next phase of growth and development. Our involvement in the corporate activity of our clients has been increasing over time and the Teletrac Navman win has only bolstered that.”
