Manchester-based Duerr’s & Sons has relaunched its pet treat, Peamutt Butter and secured a listing in Morrison’s.
The first rebrand since its launch in 2016 has been carried out by a number of local agencies. The packaging and brand icon was designed by Refinery.
The Lowedown has been brought in to handle the relaunch across trade and B2C media, as well as providing a reactive press office. The PR agency, headed up by Emma Holgate-Lowe, will also provide influencer outreach and media sampling.
Finally Kilo Marketing and Communications has been appointed to handle social media, community management and content.
“The original idea came from our family dog’s love of peanut butter. As the biggest producer of peanut butter in the UK, it seemed a shame that our pets were missing out, so we created a prototype,” explained Richard Duerr, Sales and Marketing Director.
“We have a new ‘Peamutt’ as a character for the brand ensuring the product is more noticeable on shelf and becomes more familiar with consumers across multiple channels.”
The brand is currently ranked as the UK’s number 1 dog peanut butter, with sales rising 63% year-on-year.
It’s already listed at Tesco, Sainsbury’s, The Range, Jollyes and Amazon, with Pets at Home stocking the product for 7 years.
