A familiar face returns to Principles Agency, as Ben Norman takes up the role of Strategy Director.
Norman left the Leeds agency in April 2022 after almost 5 years, to join Finn as Senior Account Director.
“It feels great to be home and I’m excited to get stuck back in, I’ve always admired Principles. They have an impressive and varied client mix, an effective creative approach and a fantastic mix of youth and experience,” he said.
“This is a huge opportunity for me to help shape one of the great northern agencies for further growth.”
Specialising in retail and FMCG, he’s worked with brands including Halfords, Asda, Seabrook Crisps, Astonish Cleaners and GHD.
“We’re really excited to have Ben back, strengthening our strategic offering at an exciting and pivotal time for the business,” added Mike Hackett, Managing Director at Principles.
“His depth of experience working with retail and FMCG brands, combined with a refreshingly coherent strategic approach will be vital as we refine our proposition for further growth in 2023.
