Customers have fallen headfirst for formal wear following this year’s BAFTAs, according to data from Manchester fast fashion brand I Saw It First.
According to the brand, searches for ‘high heels’ nearly doubled in the past week, as customers were inspired by A-listers walking the red carpet.
Following the looks on show at the awards, searches for high heels surged by 92 per cent compared to the previous week, inspiring Brits to put away the trainers and smarten up on footwear.
Monochrome outfits dominated this month’s BAFTAs, and I Saw It First saw a 75 per cent spike in searches for ‘black dresses’, with customers eager to find the perfect LBD, inspired by model Winnie Harlow’s elegant number among others.
The brand also saw spikes for ‘blazers’ (64 per cent) and ‘blazer dresses’ (59 per cent), with shoppers favouring the tailored look. White dresses (58 per cent) and midi dresses (54 per cent) also saw a BAFTAs uplift.
A spokesperson from I Saw It First said: “Awards season always sets some of the hottest trends of the year, so it’s no surprise Brits have been inspired to get dressed up. This year’s fashion was some of the best we’ve seen and it certainly made an impact, with the nation hot on the heels of every trend.”
