Pioneering Manchester digital travel specialist Travel Counsellors is getting romantic for Valentine’s Day, and the object of its affections this year is its own staff.
The company, one of the UK’s leading independent travel companies, will be sharing the love throughout February with its internal Love What You Do campaign, created to recognise and reward franchisees for excellent work.
The TC community will be able to recognise and nominate fellow members and colleagues using the company’s in-house community platform TC World. Every day, as part of the campaign, winners are announced and awarded with a bottle of bubbly and recognised on the company’s TCTV channel to showcase their great work and why they love what they do.
So far, winners have included a Travel Counsellor who received perfect 10 out of 10 customer satisfaction scores this year, a corporate specialist who expanded her offering to her business clients by working in teams with leisure specialists, and a TC mentor who is inspiring new recruits.
The ‘Love what you do’ campaign comes following a recruitment drive that has seen over 40 new Travel Counsellors join in the last three months and an uptick in enquiries for those wanting to build their own business with the company.
Jim Eastwood, sales director at Travel Counsellors, comments: “We have recently seen a spike in enquiries from travel professionals, who are looking to return to the industry and do what they love. A third of our enquiries have been from those who are returning to travel since leaving due to the pandemic.
“[Fanchisees] are also working more and more in TC Teams, supported by our technology to facilitate this, so we felt February was the perfect opportunity to surface some of the amazing stories across our business and reward and recognise why our people love what they do and why customers love their Travel Counsellor too!”
Last month, Travel Counsellors announced its best January on record, reaching £114.5m in sales. The company predicts it will be recording a number of new recruits this year supported by a recruitment campaign ‘TC IT’ focusing on its unique business model and how franchisees are able to scale in a way that suits them using the company’s personal digital platform and the power of its 2,000-strong community.
