Reach Plc has named Guy Keeble as its new regional sales director for the North.
With a remit covering Manchester, Cheshire, Liverpool, Yorkshire, and North Wales Keeble starts his role with immediate effect, after 18 years with the business.
“It’s an honour to lead the commercial team across the North at such a pivotal time” Keeble said. “In a crowded marketplace, brands trust regional media more than ever. This is thanks to our historic news brands – including the Manchester Evening News and Liverpool Echo – setting the agenda on a regional and now national level, whilst the work of our live brands such as LeedsLive, LancsLive and CheshireLive means we are delivering record audience growth.”
Keeble started out as a telesales executive with the Manchester Evening News aged 22 and has been promoted several times during his career, most recently in 2020 when he became area sales director for Manchester and Cheshire.
He is known for his work in the North West entertainment sector, growing the commercial proposition over ten years with clients such as SJM, Manchester International Festival (MIF), The National Trust and Manchester Art Fair. He also sits on the board of the Manchester Publicity Association (MPA).
He continued: “During my time our product mix has changed immeasurably. We are now, confidently, a digital first business. Working with businesses of every size to build end-to-end multimedia campaigns which deliver ROI. Our successful customer value strategy means we now know more about our own audience than ever before. That, combined with our ability to buy across third-party media – Google, Meta, TikTok – provides a unique proposition to the market.“What was once solely print, is now digital display, programmatic, social media, content marketing, newsletter, podcasts, events and more.”
Sarah Pullen, regional commercial director at Reach Plc added: “I’m delighted as part of our career pathway that Guy has been promoted to lead the North and North West region. Guy will be a great addition to my senior leadership team. I am proud of his achievements and many more to come in his new role.”
Reach Plc is the largest commercial publisher in the UK and Ireland with 130 national and regional brands across both print and online.
