Chief Productions has worked with Helena Bonham Carter on Nothing Feels Like, the new 30-second spot from furniture brand Sofology.
The ad sees Bonham Carter walk through the front door into her quirky, beautifully curated home, but its entire content is upside down.
The star of Fight Club and The Crown sweeps through the house, petting her upside down dog and touching her gravity-defying chandelier, before admiring a green velvet couch – the only piece of furniture that’s the right way round. As she falls backwards onto it, the camera turns to see the room from her perspective, and we see everything back in its proper place, showing how coming home to a sofa you love “makes everything feel right.”
