The PHA Group is set to support the online growth of organic baby food producer HiPP Organic (UK).
PHA will offer a combined SEO and PPC strategy to drive online success across HiPP’s range of organic products, and increase awareness of the popular HiPP BabyClub.
Founded in 1932 as a family-run business, HiPP Organic continues that tradition to today – it is currently led by Stefan Hipp. HiPP Organic also announced in 2022 it is now climate positive. This means it, it claims, it has successfully reduced and offset its emissions sufficiently to become the world’s first baby food and care manufacturer to offer climate positive products.
Ian McCabe, head of marketing at HiPP Organic (UK), said: “We were impressed that they really wanted to listen and understand our business challenges and what we wanted to achieve. For the pitch, the passion for the brand and the knowledge of the subject really came through. We are really looking forward to working with PHA and seeing the impact they can have on our business results.”
David Schulhof, director of digital at The PHA Group, added: “As a father of two, and with so many parents within the agency, HiPP Organic are a brand many of us have been customers of over the years. We were all super excited to meet and discuss how PHA and HiPP can work together to drive growth for the brand. The team at HiPP have been great to work with and I can’t wait to see the growth we can drive with our integrated SEO and PPC strategy.”
