The Insights Family, provider of kids, teens, parents, and family market intelligence, has appointed former BBC executive Rachel Bardill to lead its marketing and partnerships team.
The Insights Family works with high-profile clients such as Amazon, BBC, Disney, Hasbro, and Warner Bros and has established itself as a global leader in the field.
Bardill is an industry expert in children, teens, parents, and families and has led on digital product, app development, games, brand strategy and digital commissioning for some of the biggest media brands.
Nick Richardson, founder of The Insights Family, said: “Marketing and partnerships are such a key aspect of our new strategy, and Rachel is the ideal individual to inspire our expanding marketing and partnership team with her progressive thinking and significant experience. Her appointment is a key component of the next stage of our growth strategy and evolution as we take all aspects of the business to the next level.”
Bardill added: “I have always had a strong belief that strategic success is borne from a strong understanding of your audience. Now more than ever, any brand and business needs to have a keen eye on this ever-changing eco system. The Insights Family is in a class-of-one when it comes to research, data and insights, so it is a genuine thrill that I get to join the team to help build and grow the business.”
